Industry deep dives, macro trends, and profiles of fascinating businesses and founders.
Business Tips
Connect with Your Audience and Drive Engagement
There’s a lot to do when you’re first figuring out how to start an e-commerce business. It can seem overwhelming to take that first step, but it doesn’t have to be.
Use this 10-step checklist to create a website that expresses who you are and supports your business success.
SMBs, marketers, and entrepreneurs like you need insights, data, actionable takeaways, and more than a little inspiration. We've got you.
We rounded up advice from some of our savviest customers about how to succeed in the new year.
A collection of original content that celebrates the entrepreneurial spirit.
Switching Off
Get inspired by your peers
Using Mailchimp’s Calendly integration, this e-commerce business is able to quickly broaden their motivational content offering.
When the pandemic threw her day-to-day into sharp relief, Jade Akintola recognized the need to explore and create a space of calm and leisure for the underserved.
We surveyed more than 500 entrepreneurs about starting a business—and what they'd do differently next time. Here's what you need to know.
Guides and tutorials
Case Study
Why Small Businesses Should Start Marketing on Day One
Connect your digital tools so you can do more with your marketing.
Case studies and how-tos to take you from startup to scale-up and beyond.
Furniture maker Mac Collins on heritage-led design
Marketing tips
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Films
Business Tips
19 Tips to Grow Your Business in 2020
Archive
A guided path to partnership
Transactional Email
Customer Spotlight
How a Lifestyle Brand Makes Lasting Connections with Welcome Emails
Search, social, email, and more ideas for driving visitors to your website.
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Expert Insights
Our APIs make it easy to bring data from your app into Mailchimp, so you can manage your audience, trigger event-based emails, and more.
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Introducing Mailchimp Stores and Appointments
Use these tips to catch your customers’ attention and spur them into action.
Using Mailchimp’s Calendly integration, this e-commerce business is able to quickly broaden their motivational content offering.
Get the latest on new features, product improvements, and other announcements.
Hire A Trusted Partner
This is about more than signing a few forms on the first day. How you welcome and integrate new employees into your business is an essential part of the hiring process.
For many creatives running their own business, the financial side can be the hardest thing to get to grips with. Starting out on the right footing with your finances is essential – here’s a handy guide to doing it correctly.
Singer-songwriter Shirley Manson talks to acclaimed musicians about their breakthrough songs.
How The Happiness Planner Creates More Content in Less Time
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Business tips
How to Successfully Start a Small Business Online: Tips and What to Avoid
A collection of original content that celebrates the entrepreneurial spirit.
Learn more
Whether you’re building your first campaign, learning how to optimize your marketing strategy, or anything in between, we’ll walk you through every step.
How Good Dye Young Increased Their Monthly E-commerce Revenue by 305%
13 min read
Everything you need to know about... onboarding new hires
Use these e-commerce website design tips to increase your online store sales.
Business Tips
How to Launch a Website
An expert shares 7 things to focus on to create an engaging website and digital presence.
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Announcements
Expert insights, industry trends, and inspiring stories that help you live and work on your own terms.
How one designer found her signature in color
See all the perks you can unlock as you grow toward becoming a Mailchimp partner.
A collection of original content that celebrates the entrepreneurial spirit.
A Family Business
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The latest updates to our APIs and developer tools.
This 100-year-old candy store in St. Louis is rich in history—and chocolate.
One of two cover stars for our creative business issue, Leta Sobierajski is a Brooklyn-based graphic designer and artist who went against the grain to build her own distinct visual style.
We’ll walk you through the basics of email marketing to get you started, and give some valuable tips along the way to help keep you on the right path.
We’ve launched commerce solutions that help businesses launch their online store, offer appointments, market and grow their business—all in one place.
Seasons of Change
Features for helping clients
Want to take a vacation without worrying about your business? Check out our tips and tools to keep your business running, even when you're not at work.
Business Tips
How to Create a Homepage That Drives Clicks
Films, podcasts, and original series that celebrate the entrepreneurial spirit.
Workshop —
Family comes first, especially this time of year.
Compare how your emails are doing with the average unique open, click, bounce, and abuse complaint rates for thousands of Mailchimp users.
Business Tips
A Look Back at 2019’s Small Business Marketing Trends and Tips to Find Success in 2020
An in-depth look at the marketing trends of 2019 and insights to help make 2020 the best year yet for your small business.
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Apple Mail Privacy Protection Resources
Get access to tools in your Mailchimp account designed just for freelancers and agencies like you.
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Community —
Get some real-life inspiration from people like you. See how others are building their brands, and get the details you need to follow in their footsteps.
Find your audience, engage them with marketing campaigns that work, and watch out for a few common pitfalls.
Product Updates
Business Tips
Email Marketing Benchmarks and Statistics by Industry
Business Tips
5 Easy Ways to Promote Your Website and Grow Your Business
Self-improvement, brands to check out and things to see and do – from food to fashion.
How The Happiness Planner Creates More Content in Less Time
Catch up on tips and marketing wisdom from freelancers and agencies around the world.
Use custom data from your app to power timely, relevant marketing campaigns.
Success stories
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Business Tips
How to Start an E-Commerce Business – A Complete Guide
Case Study
How Good Dye Young Increased Their Monthly E-commerce Revenue by 305%
Release Notes
What can 3 iconoclasts of the fashion world teach us about marketing? More than you think.
Marketing API
Business Tips
How to Develop a Strong Digital Brand for Your Business
Read about our latest and greatest product announcements and updates to your favorite Mailchimp features.
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Industry Trends
Crown Candy
Join our community for freelancers and agencies to unlock tools for managing clients and perks to grow your business.
GUEST POST
6 Ways to Get More Conversions on Your Landing Page
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The brand putting Ghanaian artisanship on the global map
DATA STORY
Marketing Strategies for Small Business: A Mailchimp Report
Ideas for designing a homepage that engages visitors and encourages website traffic.
Surveys helped the virtual Pilates studio make quick adjustments and plan for long-term success.
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Podcasts
Starter pack: Your step-by-step guide to financial literacy
A little knowledge can go a long way. Which is why we’re sharing some smart, simple ways to help you reach your goals, no matter how big or small.
Business Tips
Keep Your Business Sailing Smoothly While You’re on Vacation
Deliver targeted, event-driven messages at scale using our Transactional API or SMTP integration.
Case Study
How Stretch & Flex Started and Grew During a Pandemic
Having grown up around the artisanry of Ghanaian weaving, Akosua Afriyie-Kumi built a relationship – and a brand – with local craftswomen in order to translate the traditional craft into modern, design-led accessories.
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